Joel is the creative mind in the studio: he sits down at the potter's wheel, makes a sketch or a wooden sample of the idea. Then it's time for testing!
The self-made prototypes are tested: Sometimes it turns out in everyday life that a well-intentioned idea is completely impractical or the wrong size.
Only when we have used our dishes a few dozen times do we decide what we want to mass-produce.
For the production we rely on our partner company in Portugal: There, beautiful, very high quality tableware has been produced for generations.
We travel to our producers with our best prototypes in our luggage
Our design goes into production! By using molds, not only does the process become efficient, but we also ensure that each piece is true to Joel's original design.
Portuguese ceramics handicraft
We attach great importance to building personal relationships with the people who make our tableware. That is why we work with a small workshop near Nazaré on the Atlantic coast of Portugal. In this region, ceramics have been made for generations!
More on the topic
We have intensively studied ceramics and spent a lot of time with our producers in Portugal. Because we find the topic very exciting ourselves, we thought we'd answer some questions that we asked ourselves at the beginning.